Lexus IS Launch Activation
The design of the Lexus IS makes a statement about the driver. We wanted to amplify that statement by covering the car in thousands of individually addressable LEDs – turning an expressive design into an actual vehicle for expression.
Demands Attention
From design, to tech, to fashion, to automotive publications, the LIT IS captured their attention, with the car, initiatives and videos garnering millions of views and earned media impressions all over the world.
We collaborated with Vevo and Dua Lipa to make a music video for the song "Be the One." For the video, we created custom animations that complemented and responded to her music and lyrics
