The unfortunate fact of being an adult is that Christmas gets less and less magical each year. The tree becomes a chore, everything is expensive and even receiving gifts isn't that exciting. You're an adult, you have everything. But there is one high ticket item that still makes any adult feel like a kid on Christmas morning: a brand new Lexus.

A Stylized Holiday

We created a set of spots to remind people how they felt as a kid on Christmas morning. We enlisted the help of director Autumn De Wilde with her signature vivid, playful aesthetic to highlight the campaign themes. All across American these spots spread some holiday joy whilst showcasing the entire Lexus lineup.