Lexus LA Clippers Partnership

Lexus and the Clippers signed a larger than usual partnership that included broadcast, print, digital, social, and even a physical club space.

We concepted dozens of platforms that could encompass a wide range of mediums. The idea had to be fun, premium, and athletic. We landed on Let's Play. For this campaign, we created one hero piece: a Lexus RC F inspired by the LA Clippers. We made 14 customizations including a horn that sounds like an in-game buzzer with the backboard LEDs around the windshield.

We created a video to announce its arrival starring championship-winning coach Doc Rivers.

The Lexus X Clippers partnership was so successful after the introduction of our creative, the deal got extended by another 3 years.  

This video and our car made it on every major sports site, plus many of the major auto sites. Most importantly, it made it live on ESPN.

Lexus and the Clippers needed branding for their new Lexus Courtside Club - an exclusive first 5 rows club in the depths of the Staples Centre. To bring the club to life we created branding, logo and typeface all inspired by a basketball playbook.