With the help of Yahoo Fantasy we reinvented the March Madness bracket: instead of choosing which teams won, players choose which game they think will go from 0-60 points the quickest. This tied into the car's speed, aggression and scintillating 0-60 speed of 4.2 seconds.

We also created a companion video to promote the game showing a Lexus GS F scoring 0-60 point in 0-60 seconds.

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The GS compares favorably to its German rivals. Most people just don't know that. We wanted to say that there is a luxury car for people who aren't afraid to strike out on their own. It's not about leaving the pack behind, or even about taking new roads. It's about making your path.