The Lexus IS is the gateway car to the Lexus brand. It's sporty and it’s stylish. Some might even say...it’s hot. Since this is luxury that doesn’t take itself so seriously, we wanted to do the same. We approached Huy Fong Foods about partnering to create a custom car that included; Sriracha heated seats with custom roster-embroidery, a bottle cap green-tipped grille, paint with actual Sriracha chillies in, a “hot handling” warning on the steering wheel, custom badging and a fully operational key fob that dispensed real Sriracha. We even made custom driving jackets.

The Hottest Car

The Sriracha IS was introduced as a serious addition to the Lexus line at the LA Auto Show. Canada’s The Globe and Mail included it in its list of rare exotic cars revealed at the auto show. And the LA Times called it the hottest car of the show, giving the Sriracha IS prime placement on their homepage at the start of the show.

Driving Jackets

To pair with the car we created custom embordered driving jackets created by Dirty Needle Embroidery