Lexus UX Launch Campaign
People tend to think SUVs are at home in the wilderness, but Lexus designed a new compact SUV made specifically for city driving. To flip the notion of the SUV stereotype, we positioned the new Lexus UX as the vehicle made to conquer a new frontier.
CG World
We create a near-future aesthetic made entirely of CG. Our bespoke skyline felt futurists yet still familiar creating a world unlike any other.
PRINT & OOH:
The Frontier
To show consumers the new adventure awaiting them, we created a suite of print and OOH billboard, portraying the exciting and electrifying frontier, just around the corner.
Partnerships:
Cities are now our frontiers of progress and innovation. And the young trendsetters, entrepreneurs, influencers and thought leaders who live there are today’s pioneers.
Because we know these pioneers care not just about seeing change in the world but being an active part of it, we partnered with CBS’s social impact arm GiveWith and non-profit Beautify Earth to create murals with local up-and-coming artists.
